I've neglected this blog for a month or so after a prolific spring. So thanks to Ged Carroll, Stuart Bruce and Stephen Waddington for prompting my first post this month.
All three were writing about the media they value enough to pay for. I was intrigued to read their thoughts, as media owners around the world are desperately looking for ways to secure revenue from readers, viewers and listeners, especially online. (The subject came up in a meeting I had with one of the Guardian's top journalists today.)
I was really surprised that not one of the media Ged, Stuart and Stephen cited as worth paying for were online. (Or, more accurately, they all cited print versions of media that offer online content.) Now I recognise that most media owners still offer most if not all their content for free online. But there's still a huge amount of paid for content, including now The Times and Sunday Times, plus the Financial Times and Wall Street Journal, which have had used successful paid-for business models for years.
So here's my contribution to the debate – online and print.
The Guardian
I've been a Guardian reader since the 1970s. I share most of the paper's values, and like its mix of excellent news coverage, often-provocative op-ed articles and lively features. Although the Guardian's content is free online, I value the print edition enough to pay for it – though I enjoy a big discount through its subscriber scheme.
The Guardian's website is one of the very best in the industry, and I'd happily pay to access it if it ever went down that route. In the meantime, the Guardian iPhone app is well worth the £2.39 price tag. (And its amazing Eyewitness app is free.)
The Times
I read The Times from time to time (no pun intended) though I find its tabloid format less attractive than the Guardian's larger Berliner size. I also feel the paper's comment section has got thinner in recent years, especially after it moved the leaders to page 2.
The huge question, of course, is whether Rupert Murdoch's bold move to charge for online access to The Times and Sunday Times content will pay off. I signed up for the £1 special offer for the first month and wondered whether I'd value the content enough to pay for it, given that I'm not a natural Times reader.
After a month, I'm rather surprised to find that I may well take the plunge. The reason? The excellent morning business news email, with links to the day's Times business stories – and top stories from the Independent and Daily Telegraph (but curiously not The Guardian). I regularly click on David Wighton's business comment pieces. The Times and its Sunday stablemate think culture is the way to lure people into paying for its online content – it features very heavily in their 'paywall' marketing. It won't get me to sign up – but great content might.
Zinio
If you've bought an iPad, you may have seen Zinio. It's an application that enables you to buy iPad versions of a stack of magazines, including NME, Men's Health, Cycling Plus, Macworld and PC Advisor. I still like browsing a printed magazine, but when I'm heading for the airport I like the idea of taking an electronic magazine.
Cycling Plus
I've been buying my favourite cycling mag for almost 15 years. It inspired my Land's End to John O'Groats adventure in 2002 (though it took me six years to act on that inspirational C+ feature). I still get C+ every month, but still mourn the demise of Cycling Today, which I started buying in its earlier guise as new Cyclist after I bought my first proper bike in 1989.
Talk of Cycling Today prompts me to record my sadness at the loss of a couple of other publications I bought regularly. Bike was a short-lived cycling magazine, which wowed me with great design, photos and inspiring articles. Sadly, I was obviously a lone fan. Similarly, I loved Digital Video Technigues, which I found hugely inspiring when I first got into video editing some six years ago. It decided to focus on articles about high-end video editing programs in 2007 and disappeared soon after.
Buckinghamshire Advertiser
Stuart Bruce mentioned the Yorkshire Post – God's own county's national newspaper. We don't have such a revered title in Bucks, but we do have (amongst others) the Bucks Advertiser. My wife Karen buys it every week. I read it regularly, but usually with a feeling of dismay at this failure of local journalism, as I blogged in March. Judging from the Advertiser, the village of Chalfont St Peter is a hotbed of anti-social behaviour to rival inner city London or New York. A classic example of crime reporting stifling any other image of a neighbourhood. It could do so much better. Still, Karen's the one who coughs up the 65p cover price…
eBooks
I'd love to report that I'm buying loads of eBooks. The iPad is the perfect platform for them, as the reader can change font size and backlighting, and click on links to find out more about the subject. I enjoyed reading a sample of Peter Mandelson's The Third Man autobiography on the iPad on my flight to San Francisco last week. But I wasn't prepared to pay £15.99 to get the iPad version when I could get the hardback for less through Amazon or Waterstone's. In time, that will surely change as publishers and Apple realise that keener pricing will prompt far greater sales.