Why Apple’s iPad won’t save newspapers

Apple's announcement of its iPad tablet computer was the anti-climax of the decade. Weeks of hype drained the event of any sense of excitement. 

For me, the biggest mystery is how the iPad can live up to expectations that it will rescue the world's newspaper publishers from oblivion. The New York Times has created an app for the device, in the hope that the cavalry has arrived. But the problem facing traditional media groups is that circulation and advertising revenues are in sharp decline. At the same time, consumers are unwilling to pay for online content after growing used to getting it for free. It seems perverse logic to suggest that the answer to consumers' refusal to pay for content is to tell them to spend £500 on an extra computer plus a subscription for online material. 

The iPad looks gorgeous, but I'm far from convinced that there is a sizeable market for it. Apple fans point to the Cupertino company's success in seizing the MP3 and mobile phone sectors. But these were well established and popular markets. The tablet has existed for a decade or more without moving beyond a niche. There are good reasons for this. It's too big to become a constant companion, but not big or capable enough to become a workhorse, like a laptop. 

I can't help wondering also whether the brilliance of the iPhone might actually hinder rather than help the chances of the iPad. Apart from size, what extra does the iPad offer? Why should I pay an extra monthly bill from O2 or Vodafone for 3G data when I'm already paying them for the iPhone? And when I travel for work, I can't see myself packing an iPad as well as a laptop and the iPhone. 

What about e-books? Again, it seems unlikely that the iPad will persuade huge numbers of people to give up printed books for electronic versions. The printed book retains a huge advantage. It's portable, robust and attractive. I can read it in the bath or an a plane that's taking off. It's easy to flick to the photo section or index in seconds. And few things match the pleasure of picking up an old favourite on the bookshelf. Oh, and after a day staring at a computer screen, a book is a soothing companion at bedtime. 

No one should underestimate Apple's ability to create demand for its gorgeous products. But the iPad is its biggest challenge yet. It still strikes me as a solution in search of a problem. 

Back to the future: a world before the web

Walking through Marylebone station today, it struck me that a visitor from just 20 years ago would be puzzled by the web address emblazoned on this train. What does it mean?

It just shows how commonplace the Internet is in our world. I’ve just Googled a taxi firm’s number on my mobile. And I’ll then see what’s happening on Twitter. All a mystery for our visitor from 1989.

It reminds me of something my grandmother said to me when I was about 12. She explained how my grandfather (who died in 1942) said one day there would be radio with pictures. I suspected at the time that he had probably heard of the early experiments in television, which led to the BBC’s tv service in 1936. But if he hadn’t, he was a true visionary. I wonder what he’d think of the X Factor – or the web?

Back to the future: a world before the web

The people’s champion: Wall Street Journal’s Patience Wheatcroft tells bankers to get real

The rebellion against bankers bonuses claimed an unlikely champion today as the European editor in chief of one of the world's most iconic business newspapers said bankers just didn't get it and needed to get real. 

Patience Wheatcroft was speaking at the latest Gorkana breakfast briefing, along with WSJ Europe's new deputy editor Iain Martin, who vividly compared the RBS directors' rhetoric with 1970s union leaders, who were similarly accused of holding Britain to ransom. The two WJS journalists regarded the bankers' tactics as disastrously misjudged. Martin said he had far more sympathy for taxpayers than bankers. 

Wheatcroft supported Bank of England governor Mervyn King's view that 'casino' (investment) and high street banks should be separated, adding that it was a very strange business model to combine the two. 

Neither journalist had much sympathy for the government, arguing that it largely has itself to blame for allowing the bonus fiasco to develop. The saga simply showed that Labour never decided whether it had truly nationalised RBS and Lloyds Banking Group, or was merely the largest shareholder, allowing the banks' boards to operate at 'arm's length'. 

Google's news?

It's not every day that you get the chance to ask Rupert Murdoch's editors about their boss's battle with Google. But I got that opportunity at today's event when I asked about Google's unexpected partial retreat this week. I wasn't surprised that Patience and Iain took the Murdoch line. ("We don't like people giving away our content for nothing", as Patience put it.) But Iain was clear that newspaper management across the world had got it wrong from the start, giving content away in the hope that "something would turn up" in the shape of a revenue stream. But it simply hasn't happened – for most media owners. 

The Wall Street Journal is different. It's the only significant part of Rupert Murdoch's newspaper empire that successfully charges online readers. Its business readers value its content – even if they get their companies to pay the cost of getting past the paywall. It's not the best indication of whether other papers will successfully follow its lead. 

By a strange coincidence, today's WSJ included Google chief executive Eric Schmidt's op ed piece countering Murdoch's charge that Google is stealing content. Schmidt pointed out that Google sends online news providers a billion clicks a month from Google News. That's 100,000 opportunities a minute to win readers and generate revenue, he added. Google News only shows a headline and a couple of lines from a story. If readers want to read on, they have to go through to the media owner's website. I'm with Google on this. The search company may have blinked this weak, and made a concession to make it harder for users to bypass paywalls. But it has a greater intuitive understanding of how business and consumers thrive in an online, connected world. The media's rage against Google has echoes of luddites smashing machines in the early industrial age. The reactionaries want to return to an easier, gentler time. But none of us can turn the clock back. Not even the bankers. 

Fog in the channel…

Once upon a time, a British newspaper supposedly ran a headline, Fog in channel, Europe cut off. It was probably an apocryphal story, but summed up Britain's parochial view of the world. Iain Martin described how the British media fell into a similar trap this week by getting worked up about the threat to London's financial centre from the EU's new single market commissioner Michel Barnier. Barnier was chosen as part of the deal that made the unknown Briton Baroness Ashton the union's new foreign minister. As Martin says, the British media were so obsessed about the possibility of Tony Blair becoming Europe's so-called president they missed the idea that Barnier's role was the more significant. And, more to the point, were two weeks late in creating ludicrous headlines about a Frenchman destroying London's dominance in financial services. Still, we can probably rely on Britain's home grown bankers to achieve that. 

When news and views merge

Patience Wheatcroft made a telling point in favour of the American way of running newspapers. As Harold Evans and others have long argued, the serious US papers cherish a clear distinction between news and opinion. It's the American way, with the two parts of the paper edited separately. By contrast, too many British newspaper owners have used their papers as a mouthpiece, from Northcliffe and Beaverbrook onwards. For them, the whole paper was propaganda. The most blatant current British examples are probably the Sun, Daily Mail and Daily Mirror. But even the Independent, which for many years boasted it was as independent and reasonably minded as its title suggested, came to use its front page to shout its opinions from the news-stands. 

Patience also argued strongly in favour of 'double sourcing' the validity of stories. This was a timely reminder of the importance of being right, not first. Just this week, the world's media fell for a flawed attack on Microsoft from an obscure tech company. The Guardian's Technology section amongst others ran a story claiming a new 'black screen of death' in Windows 7. In the same edition, the paper's corrections column carried a grovelling admission that the story was groundless. This kind of reckless disregard for checking the truth is legion in today's media. 

And finally: the poacher turned gamekeeper turned poacher…

It was fascinating to hear Patience Wheatcroft talking about her 18 months as a non executive director at Barclays. A recent profile in Guardian said she had wanted to understand better an industry she had covered for so long. As she explained today, she saw 100 years' worth of banking dramas in her 18 months on Barclays' board. But she also saw the failings of her old – and future – trade. "One edition of the FT carried the headline, 'Barclays fails FSA stress test'. The next edition's headline was 'Barclays passes FSA stress test'. The next day, the paper had the cheek to boast that it had exclusively predicted that Barclays had passed the test!" 

Gorkana's breakfast briefings are well worth the early trek to London. You get the chance to talk to the top names in Britain's media industry. 

PS: if you're wondering where the name comes from, Gorkana commemorates a Gurkha soldier who saved the life of the firm's founder, Alexander Northcott when Alexander was serving with the Royal Gurkha Rifles. 

Guardian axes technology section

Thursdays will never be the same again. The Guardian is to axe its printed technology section after 17 December. 

Editor Charles Arthur explained the decision in this week's edition: too many IT job ads have moved online. And it's hard to disagree: the section is painfully light compared with the Guardian's hefty media, education and public sector supplements. 

But judging by the reader comments on Arthur's article above, I'm obviously not alone in mourning the printed section. I used to savour reading it on the train back from first direct in Leeds on a Thursday afternoon, or on the tube home from Canary Wharf. Now I commute by car, I save the treat for the evening. But not for much longer. 

Some have questioned the direction Technology Guardian has taken since Charles Arthur took over in 2005. The Free Our Data campaign has come under particular fire as an obsession that put many off. And I always skip past the regular section on computer games. All this, though, is a distraction. Those job ads are the lifeblood of any supplement. 

I just hope that enough of Technology Guardian survives in the main paper. (And please keep the tech podcast.) But the demise of the gadget spot in the Saturday Weekend magazine isn't a good sign. And what are the prospects of the excellent family section in Saturday's paper? The closure of the 30 year old business section in the Observer, the Guardian's sister paper, is another indication that papers are struggling to cope with the recession and the rise of online advertising. I'll enjoy my favourite sections while they're still there. But you have to ask whether newspapers are doing enough to win new readers and secure the loyalty of existing subscribers. Cost cutting may help them survive the storm. It won't secure a long term future.

UPDATE, Wednesday 25 November 2009

Charles Arthur, The Guardian's technology editor, has posted the following response.

(Note: a bug in Typepad's comment system meant Charles was unable to post a comment via Typepad. Typepad tells me they are working on a fix. Meanwhile, I am happy to post Charles's emailed comment here unedited.)

[Your quote] "Some have questioned the direction Technology Guardian has taken since Charles Arthur took over in 2005. The Free Our Data campaign has come under particular fire as an obsession that put many off."

Err… who are these "some"? They weren't very vocal. Or was I looking the wrong way somehow? And what particular fire did Free Our Data – which you'll have noticed scored a giant victory this week, with Gordon Brown and Tim Berners-Lee backing its core idea – come under? I kept meeting people who wanted it to happen; never any who said "I'm so bored of that campaign". Never.

"And I always skip past the regular section on computer games."

Unlike the gamers who read the section. We try to cover a broad waterfront.

I'd have to say: I think that the Free Our Data campaign is going to be viewed, in retrospect, as having marked a sea change in government's view of the non-personal data it collects. You may not have liked it, people you met might not have liked it – but it's going to enable lots of new businesses, and reduce costs for many more, which means more jobs and more business. (And more tax revenue for the government.)

Charles Arthur

Don’t bin the instruction manual just yet

The BBC's Rory Cellan-Jones loves technology. It would be odd if he didn't: he's one of the Beeb's tech writers. So I wasn't surprised to see his post Read the manual? Never! on the BBC's technology blog, dot.life.

Rory's point is that products should be so simple and intuitive to use that a manual is unnecessary:

"The whole point of modern devices – from cars, to mobile phones, to wireless routers – is that they are designed for idiots like me who don't even know how to lift the bonnet, and wouldn't know how to proceed if they could. We want to take things out of the box, turn them on and see them leap into action without having to read anything."

If only! You've only got to look at the thousands of questions about tech products posted on forums and other websites to realise how unrealistic this is. I've spent much of the last week on Google finding out how to use my first Apple Mac computer – despite Apple's fame at making intuitive products and its excellent video tutorials. (Even the unexpectedly complicated task of moving emails from a PC to a Mac required far too many searches!) Modern consumer electronic products are incredibly complicated, with a plethora of menus and options. Consumers need some guidance, unlike long ago when the GPO trimphone was the last word in innovation.

The final proof that Rory is wrong is the boom in 'missing manuals' and 'dummies' guides. There wouldn't be a market for them if products were as intuitive as Rory (and I) would like.

PS: I wrote this post about the complexity of modern products and the need for manuals on Ertblog in October 2006… 

Apple’s MobileMe – don’t waste £59!

When I bought my first Mac a week ago, I decided to give Apple's MobileMe sync and storage service another go. I'd had a free trial when got my iPhone but never saw any reason to pay for it. Now, I thought, I might get something out of it. 


A few days on, MobileMe has left me tearing my hair out. It seems incapable of syncing existing calendar entries from the iPhone. It has left with with two copies of all my contacts. Oddly, the iPhone synced really well with Microsoft Outlook – I'd expect Apple's own products to talk to each other! I'm sure there are 'workarounds' – that IT industry codeword for getting the customer to sort out its problems – but I don't see why I should waste time and money finding them.

Needless to say, I won't be signing up for MobileMe at £59 a year. I'll probably drop it in the trash bin long before the trial ends!

Twitter: spam is now following you…

When I started using Twitter for real last February, I got a buzz whenever I got new followers. But most of my recent followers have been spammers. As a result, I've been blocking them as soon as I get the emails telling me they're following me.

It's no big deal, but I wonder if Twitter could do more to stop spam. 

I do welcome genuine followers though!

The day I bought an Apple Mac

I've taken the plunge. Earlier today, I ordered my first Apple Mac.

I’ve wanted a Mac for years. I nearly got one when we bought our laptop two years ago. But I decided to stick to Windows, with the lure of nearly-new Vista, and a HP Pavilion dv9500. A seriously bad mistake. The HP is a nice machine, but the combination of Windows Vista, Office 2007 and Outlook 2007 is a truly horrible one: painfully slow, with a constant barrage of ‘program not responding’ messages. (Shameful, when you’d expect Microsoft’s latest programs to work together.) And, to cap it all, the frustration of weekly updates to try to stem the tide of security loopholes. (Imagine if you got a weekly visit from a car dealer telling you your car needed yet another update to stop it skidding off the road! Can you imagine ever buying another vehicle from him?)

The other prompt was my iPhone. I used to like my old Sony Ericsson phone, but living with the iPhone (see my six month review) has shown how much better life is when something is designed to be a pleasure to use. If Apple are this good at phones, I can't wait to experience my new Mac!

PS: I was intrigued to find out why they're called Apple Macintosh. Apparently, the McIntosh is a type of apple common in North America. One of Apple's founders loved the apple so much he adopted the name, but with a slightly different spelling for legal reasons.

Virgin’s V Stuff: great idea, awful execution

I had an email from Richard Branson today. No, really. Well, not quite. It was a marketing email from Virgin Media telling me all about the company's new online storage and back up service, V Stuff.

I was impressed. It offers 5GB of storage and backup and a number of free photo prints. As I recently decided to get more organised in backing up our huge number of photos of Owen, V Stuff seemed ideal -and so much cheaper than Apple's MobileMe.

But I had a shock when I went to register. It insisted on an email address. Simple, I thought, I'll use my normal Virgin one. Oops: the website said that as I had already registered this email address with the photo service Snapfish, I couldn't use it for V Stuff, which uses Snapfish for its prints. How stupid is that?

Me and my iPhone, six months on

IMG_0004[1]

I like gadgets. So when I lost my iPod on a business trip to California, I decided to take the plunge and buy an iPhone.

It wasn't as easy a decision as some might expect. I had just taken a cracking photo of my new son, Owen, on my Sony Ericsson K800i, and had reservations about the iPhone's very basic camera. In the end, though, the frustration of trying to find a London address via Google Maps on the K800i and my BlackBerry swung the decision. I spent a chunk of my birthday signing up for the iPhone at O2's High Wycombe store in Buckinghamshire.

I wrote an early review of the iPhone here. Those comments have stood the test of time. The iPhone remains a delight to use, and the app store is terrific. (I've become an addict of Flight Control, an air traffic control game available through the app store.)

Curiously, apart from the poor camera, my main complaint about the iPhone is about its failings as a phone. I have found it far too easy to miss calls and voicemail messages. The volume switch is easy to hit by accident when you're handling the phone, and as a result I'm constantly turning down the ringer volume by accident. And as I don't look at my phone all the time, I find I miss voicemail messages, which are flagged on screen. (With my old Nokia and Sony Ericsson mobiles on Vodafone, I got a stream of calls and finally a text alert when a call had gone to voicemail.)

But despite all this, I love my iPhone and forgive it its foibles. A better camera would make it awesome. As my contract is up for renewal in a year, there's plenty of time for Apple to bring out the ultimate iPhone. And with luck, we'll have a choice of mobile companies by then!