It’s not about technology – a day at Don’t Panic’s guide to social media

IMG_0268[1]Stuart Bruce suggests the next big thing: mobile and location centred social media 

Don't Panic has won a reputation as a talented event company that has led the way in explaining social media to a sometime sceptical PR world.

Today saw the latest in the series, held in the cavernous Barbican Centre in the City of London. Any of the delegates wanting to try out citizen journalism couldn't have had a better venue, as just a mile away the police had their hands full handling demonstrators against this week's London G20 summit! First speaker Marshall Manson from Edelman remarked it was like Saigon with helicopters everywhere.

How times change. When I went to the University of Sunderland's Delivering the New PR event in London in 2006, managed by Don't Panic, the speakers had to explain what a blog was – and ran a 'try blogging yourself' session. Today, The Guardian's April Fool story claimed the paper was to publish exclusively via Twitter. It didn't fool anyone, but the fact it chose a microblogging site as the subject shows how far we have come.

My favourite sessions at today's conference were by people working in the public sector. Simon Wakeman explained how Medway Council in Kent has tried new ways of communicating, including podcasts and Twitter. he convinced sceptical councillors and officials about the value of using Twitter by showing how 'retweets' – others forwarding the council's Twitter messages – had widened the audience Medway was reaching with its opposition to a new airport in the Thames estuary.

Mark Payne from West Midlands Police joked he was the only policeman in the City today not in riot gear. But he had a serious message: that social media enables the police to engage with younger audiences indifferent or hostile to the police. He also told the tale of the murderer caught when the police found a video of the scene the killer had posted on YouTube. "As a seasoned detective, I thought that was a clue!" Mark admitted police bureaucracy was a barrier at times – he had to send detectives home to search for clues on Facebook and YouTube as access was blocked at work.

The speakers were passionate about the potential of social media, but sensible to tell us to think before diving in. As Wolfstar's Stuart Bruce said, "You can do a lot of damage in 140 characters!" (The maximum Twitter message.) And above all, they agreed social media isn't about the technology. The medium isn't the message. Craig Elder, the Conservative Party's head of online communities, suggested that Barack Obama may not be the social media role model some have thought – after his prolific stream of tweets on the campaign trail, 'he' has posted just four since taking office.

I'll leave the last word to Robin Wilson from McCann Erickson. When Robin began, I thought we were in for a useful if a little dry session about measuring the impact of social media work. But he then launched into a tale about female orgasms, prompted by a campaign his agency had handled for Durex's female lubricant. As Nicky Wake from Don't Panic observed, today's event was a little x-rated!

Apple must offer cheaper laptops if it wants to be more than a niche player

Great article from Charles Arthur, the Guardian's Twechnology editor on the paper's website. Arthur convincingly shows why Apple should offer a netbook, a budget laptop designed for essential tasks such as browsing the internet and sending emails. He points out that the iPod only became the dominant MP3 player after Apple offered cheaper versions.

I'd love to have an Apple laptop as a desktop replacement. But right now, the only 17inch Mac laptop costs a staggering £1,949. I love Apple products, but I'd have to have more money than sense to pay that kind of money when a comparable Windows laptop is well over £1,000 cheaper.

As Arthur says, premium brands in many sectors, such as BMW, are hurting badly as the recession bites. The Guardian reports NPD's view that Apple's US sales are already falling.  I don't doubt that Apple can justify a certain premium, as its products are more stylish and easier to use than rival ones. But in tough times, we're all more likely to ask if we're getting value for money. If Arthur is right, the rise of the netbook offers Apple the chance to 'do an iPod' in capturing a far bigger chunk of the market by abandoning its premium pricing model. It will be interesting to see if Tim Cook, Apple's chief operating officer, who is standing in for Steve Jobs, goes for it.

The British media’s Twitter obsession continues: Saturday’s crop of stories

I blogged on Wednesday about the British media's love affair with Twitter, the micro-blogging website. Today saw two contrasting features about Twitter in Britain's quality press. (Thanks to the Guardian's Jack Schofield for pointing out both these stories.)

The Daily Telegraph's Lucy Atkins provided a balanced, helpful guide to Twitter for beginners. In the words of the article's sub heading, "Twitter is taking the world by storm, leaving Facebook and email in its wake. We examine how the micro-blogging site is helping users in their personal and professional lives."

By contrast, the Independent columnist Terence Blacker wrote a lazy parody of Twitter. The headline – 'You don't have to be a twit … but it helps' – gave away the article's contents. Blacker went on: 'Twitter may have novelty value but it is more than mere surface silliness. It is anti-thought, the deadening white noise of modern life with all its pointless business.' There is, no question, pointlessness in Twitter. As there is in any national newspaper. (Give me Twitter any day over the Daily Mail's lethal campaign against the MMR vaccine.) But I wouldn't have come across either of these articles had I not seen Jack Schofield's Twitter posts ('tweets').

A final thought. It may be unfair to compare two great newspapers on the evidence of two articles. But I was surprised to see the supposedly reactionary Telegraph publish a helpful piece about Twitter, while the once fresh thinking Independent provides a platform for a rant against the new. What next, a Daily Mail leader praising the BBC?

Note: I'm now active on Twitter – find me here.

Facebook is five – but is Twitter the star of the party?

You could hardly have missed Facebook's fifth birthday. The BBC went to town on the story, technology correspondent Rory Cellan-Jones blogged about it from Bristol University and even Radio 5 Live Breakfast's Shelagh Fogarty got a Facebook page. (Though she, like many, couldn't grasp the ideas of total strangers being 'friends'.)

Yet I can't help feeling that the social media winner of the hour is Twitter, rather than Facebook. Rory Cellan-Jones has regularly blogged about the impact of Twitter – this post about hearing breaking news such as the New York river plane crash via the micro-blogging site is typical. He also appears to have sourced interviewees for his Facebook birthday story through Twitter. Obama's election, the Mumbai bombings and the air crash are just some of the big events that have got people sending 'tweets'.

Just one personal example. My niece Siân started following me on Twitter yesterday. "What's Twitter?" asked my wife when I told her. "I'll explain when I get home," I replied. By the time I got back, she knew all about the site from the BBC evening news.

Today, I used Twitter for real for the first time, reporting on the British parliament's Treasury select committee's grilling of high profile journalists such as the BBC's Robert Peston about the role of the media in the credit crunch. There were some great quotes, especially from former Times editor Simon Jenkins    Simon Jenkins: "We've wasted stupefying amounts of money on banks. Everyone's obsessed with banks. They're bankrupt!"

There is, naturally, room for both Facebook and Twitter. But for now, the upstart is getting the attention.

BBC iPlayer:

I love the BBC's iPlayer, which lets people in Britain download television and radio programmes up to a week after their broadcast. But the service has suffered a very frustrating problem since early December. It will only download the 'ident' film that appears before the programme.

I've spent ages looking through the BBC's website in search of a solution, without success. It appears to be a digital rights issue – perhaps caused by one of Microsoft's flood of updates? And it applies to our Windows Vista and XP computers. For now, our only option is to stream programmes rather than download them. Streaming works very well, but it means you have to watch shows within seven days of broadcast. (By contrast, if you download, you have 30 days to watch them.)

If anyone knows how to solve this, please let me know!

In praise of the iPhone (and criticism of O2)

I bought an iPhone three weeks ago. It was no impulse buy: I had been pondering Apple's much-hyped mobile for some time, fully aware of its handful of significant faults.

But I went ahead, thinking that such a delight to use would soon prompt me to ignore its foibles.

How right I was. The iPhone is a delight to use. It's the first modern mobile phone I've had that is truly intuitive to use. But its strength is all the other functions – from internet browsing to email, from music player (iPod) to photo slide show. The screen is superb: we watched the hit BBC comedy Outnumbered on the BBC iPlayer on the iPhone last night and were wowed by the quality.

What about the foibles? The camera isn't as bad as I feared: in good light it takes nice photos. But it should be better than 2 megapixels. The lack of a flash is a real limitation but I can live with that.

Texting remains a challenge because of the tiny keypad, but I have got better at typing on the iPhone. I wouldn't want to write a long blog post on the device, though, which is a shame given its online strengths. And that is the joy of the iPhone. For the first time, I'm using the internet and email on my phone. The iPhone has made it a pleasure to check where a hotel or restaurant is via Safari – none of those tedious attempts to reach and use Google Maps on the Sony Ericsson K800i and the BlackBerry.

Nice phone, shame about the phone network…

So the iPhone has proved one of my better buys. I wish I could say the same about O2, the only mobile phone network that offers the device in Britain. Perhaps I was unlucky: a trainee in O2's High Wycombe store sold me the phone. But I had little idea how much havoc she would cause by getting my first name and surname the wrong way round on the O2 computer. When I phoned O2 customer services to point out the mistake, I was amazed to be told to fax my driving licence to them as proof of my true identity. The jobsworth told me that I had to go through this hassle to protect my own identity. After all, she claimed dubiously, Skinner Robert was an entirely plausible name.

Really? The fact that I bought the phone with a bank account in my correct name, and the credit check was in my real name, underlines the stupidity of this demand.

It gets worse. I got an email from someone called Heha Chawla from O2 telling me:

"I understand that you've faxed a letter and document for name change. However, we don't have any time scale when your name will be change on our system. "

So, O2 gets your name wrong, but has absolutely no idea when they might correct this howler. Meantime, their system has no record of you. Marvellous.

(Beside this triumph of customer service, O2's very patchy 3G coverage compared with Vodafone pales into insignificance!)

UPDATE, 24 November

It got worse still – and then better. I got a further email from O2 telling me that I shouldn't have been told to fax my driving licence, but had to post it. I replied I would write to Ronan Dunne, O2's UK chief executive if the company didn't take responsibility for the mistake and put it right without any action from me. I finally spoke to a helpful person called Jennifer Matthews who agreed it was O2's mistake and would put it right.

 

The incredible rudeness of Windows Vista

George Orwell would have identified with the Big Brother tendencies of Microsoft’s Windows Vista operating system.

I switched on my laptop tonight, and wondered why everything was so slow. I popped out of the room and came back to find a message that Windows was going to restart in moments. Panicking – I did NOT want my computer to turn itself off – I clicked ‘postpone’. I then went to turn the kettle on, got distracted – and returned to a dark screen as the laptop restarted itself.

GRRRRR!

It turned out that Vista was installing updates – without asking me if I wanted them, or getting me to decide whether I wanted the laptop restarted.

I presume there’s a way of taking back control. But this kind of software rudeness does nothing to endear Microsoft to me. Now, where’s Apple’s website?

In praise of National Express East Coast rail service

National Express has taken over Britain’s east coast rail service from GNER. The trains are the same apart from a lick of paint but the company is offering free wifi internet access for all passengers – not just those in first class, which was GNER’s approach.

This is an excellent decision. Other rail companies and hotels please follow.

Happy new year – and happy birthday, Ertblog!

Csg_christmas_lights_2007_2I was going to wish Ertblog readers a happy new year. But time went by, so I’ll simply offer best wishes for Twelth Night. Along with an image of the Christmas lights in our village of Chalfont St Giles in Buckinghamshire!

New Year’s Day marked Ertblog’s second birthday. I didn’t hold a party, but thought it would be fun to note some of the most popular posts in the first two years.

The most popular one asked what that blog phrase ‘hat tip’ meant.

Next, a debate about whether you should ask your prospective father-in-law whether you may marry his daughter. 

A personal reflection about the 25th anniversary of the Falklands war still features in Google’s top ten results about the 25th anniversary.

Maintaining the military theme, a post about Britain’s sole survivor of the Great War trenches, Harry Patch, proved popular.

Finally, the post that generated the most comment and (short term) traffic. In July 2007, I rejected Guardian columnist and director Emily Bell’s attack on what she saw as the BBC’s failure to maintain its impartiality. You can read that post and comments here.

Like many bloggers, I’ve found it hard to post regularly. As Karen and I are expecting a baby in July I don’t expect things to improve in 2008, but I’ll do my best!

The blue screen of death returns: the frustrations of Windows Vista

I bought my first laptop last August: an HP Pavilion dv 9500. It came with Windows Vista, which appealed to the sense of the new. That said, I was reassured that Vista was reaching the computer equivalent of toddler-hood, which I assumed would have ensured that any glitches would have been sorted.

Not a bit of it. Three months ago, I’m still getting more crashes than under Windows XP. Tonight, copying 30 photos to CD, the system insisted it would take up to 41,000 days and 7 hours to achieve the task. The internet is available some days but not others. When will the IT industry achieve even pitiful standards of customer service? Or do they think they are immune from the need to meet the requirements of the Trade Descriptions Act?