I’ve been thinking about corporate identity recently, following PayPal’s brand identity refresh. (Every organisation needs to update its look every now and again.) It’s exactly 50 years since the conception of one of Britain’s most far reaching and longest lasting brand identities: British Rail.
Back in 1964, Britain’s railways were changing. The traditional steam railway was being replaced by a new age of diesel and electric trains. British Railways wanted to create a clean, consistent, modern identity across its trains, stations and even ships. The new identity still looks modern half a century later, and the famous BR symbol is still with us almost 20 years after BR itself disappeared. (You don’t hear it called the arrow of indecision these days.)
The new BR identity scrapped the mock heraldic logos that it had used for its first 16 years – no longer would British trains feature lions. It even appeared on BR’s narrow gauge Vale of Rheidol steam engines well into the 1980s.
Back in 1964, British Railways was much more than a railway. It ran hotels, cross channel ferries and the new identity applied across land and sea. The shortened name, British Rail, was quickly adopted although the longer title remained the official name to the very end under the British Railways Board, which was abolished in 2001.
Since Britain’s railways were privatised, our trains carry a bewildering array of liveries. The one unifying element is the famous 1964 arrow.
Note: thanks to Nick Job’s website www.doublearrow.co.uk for much background on the BR corporate identity, including pages from the original BR identity manuals. See also the late Brian Haresnape’s British Rail 1948 – 1978, a journey by design.
Pingback: In praise of Terence Conran | Ertblog
It was a marvellous symbol except for Sealink, the British Railways subsidiary that ran the fag-end of the railway’s ferry business. If you print a logo on a flag, it has to be symmetrical about a vertical axis, because otherwise it looks a mess when the sun shines through it from the farther side. For that reason the Sealink flag had the BR double arrow reversed on one side. But then, if I understand correctly, ships pass on the right.
All credit to Margaret Calvert, who designed the British Rail double arrow with remarkable precision and wrote the instructions for its placement and its use, and then went on to design the British traffic signs.