Have you ever complained to a company, only to be told, "A lot of people have said that"? And wondered why they don’t take the hint and do something about it?

I popped into Evans Cycles in London this week asking for a Topeak cycle light. The nice assistant told me they didn’t stock it, but added, "A lot of people ask for it". So why not stock it? Tonight, checked into the Crowne Plaza hotel in Chester and asked why they charged £12 for internet access. "A lot of people complain. I think they’re looking at it." By the time ‘they’ do something about it, ‘we’ will have checked into a hotel that offers it for free, recognising that giving consumers a good deal encourages customers to come back time and time again.