Reading Peter Preston’s column in today’s Guardian made me realise how much I appreciate the multiple hot links provided by most bloggers.
Preston made an obscure reference to his unnamed daughter’s column in an equally unnamed newspaper. Had Preston been writing a blog post, he’d have included a link for me to read the said column. But as this was a piece in a newspaper, I was left guessing – and felt rather short-changed.
Good point. Another benefit of new media over old is that you get instant feedback (through comments and trackbacks) and have data on readers – and article influence.