Stephen Waddington on business jargon

The British are famous for being hopeless at languages. Yet when they get to work they start speaking another language. Unfortunately that language is business-speak. Former president of the Chartered Institute of Public Relations Stephen Waddington has blogged a list of the worst examples of business gobbledegook.

Stephen gathered the list after asking his Facebook friends for contributions. I happily contributed ‘visibility’ – a fine word in a weather forecast but nonsense when used as a synonym for information. (“I don’t have visibility on this” means “I don’t know” in the English language.) He could have filled a book rather than a blogpost: companies and other organisations create bullshit phrases on an industrial scale.

Business speak gets in the way of communication. It deadens the senses. And it prompts clever and sensible people to suspend their ability to think what they are trying to say and use the right words to communicate a thought. You’d be ridiculed if you talked to your friends like this. So why inflict it on the people you work with?

Let’s reach out to each other to create visibility about a roadmap to axe gobbledegook going forwards…

PS: it may be unfair to point this out, as Stephen is one of Britain’s finest communicators, but his job title is itself an example of business bullshit. ‘Chief Engagement Officer’ sounds like someone very important at a dating agency. 

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