Apple’s first wearable device is here. It’s lovely, but set up was incredibly frustrating, unlike every other Apple device I have owned. Perhaps I was just unlucky. The glitch was in language selection. It started well: choosing and confirming UK English.

But when I tapped the tick to accept, I was given a stark choice to rest the phone or cancel. And the whole doom loop started again. Repeatedly.

Then, breakthrough. I was out the other side. I was asked to choose which wrist the Apple Watch would grace, and to add my iTunes account. At which point the whole thing ground to a halt again:

As I have two factor authentication set up on my Apple identity, I got the two step screen. But as I was pairing the iPhone to the Apple Watch, the iPhone didn’t appear on the list of devices. At this point I gave up and had dinner. But when I got back, I was right back at the very beginning – that language glitch.

After multiple attempts, I got beyond the language doom loop again, and finally got the thing working. A very unApple experience.

I’ll do another post about Apple Watch when I have used it for a few days. If you have problems setting up yours, keep trying.