It’s true: Apple is losing its way

I was sceptical when the first stories appeared claiming Apple was losing its way. Styling the modest improvements in the iPhone 5 as evidence of a company on the slide seemed overblown. Yet recent experiences suggest that Apple products are becoming unreliable – the curse that Apple fans have long attributed to Microsoft products.

Take the iLife suite. A bargain, as it comes with every Mac. But Apple hasn’t updated iLife for two and a half years – an eternity in the IT world. And many of the iLife apps are showing their age in frustrating fashion.

I loved emailing iPhoto images to Dad. But no matter how many tweaks I make, iPhoto has stopped emailing. No point checking email account settings – it just doesn’t work.

iPhoto won't email Photos any more

iPhoto won’t email photos any more

It’s a similar story in iMovie. Sometimes it will post movies to YouTube. Usually it won’t. It seems to be related to the Mac going to sleep during the upload.

This kind of frustration is par for the course with Microsoft, but Apple claims higher standards. But as the Maps fiasco showed, Apple’s attention to detail is failing. It doesn’t mean that Apple is in crisis, but it is a warning sign. Apple needs to pay more attention. Otherwise we’ll hesitate to pay premium prices for below premium products.

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